# Chapter 7: Personalizing Your HIPO - Branding and Customization 🎨🤖

### 7. Branding and Customization

<figure><img src="https://1918638188-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdgZHskx4iXbm3BpHLks5%2Fuploads%2FWK1cnLGLMYDr89UZWs6K%2Fscreely-1700042679732.png?alt=media&#x26;token=9d5583cf-74a1-4b3d-b375-43399043af39" alt=""><figcaption><p>Branding Section</p></figcaption></figure>

#### 7.1 Accessing Branding

As you navigate the high seas of personalization, drop anchor at the 'Branding' harbor. Here, you'll impart your unique touch to your AI companion.

#### 7.2 Modifying Bot Name

Give your chatbot a name that resonates with the grandeur of your brand, echoing through the digital waves.

#### 7.3 Adjusting Theme Color

In the palette of possibilities, modify the Theme Color. Let it reflect the essence of your brand's personality as vividly as the hues of a breathtaking sunset on the horizon.

#### 7.4 Changing Assistant Icon

Craft your brand's identity by changing the Assistant Icon. A symbol that encapsulates the spirit of your digital crew.

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With your chatbot now dressed in the regalia of your brand, the next chapter beckons, guiding you through the final preparations before setting sail to engage with your audience. ⚓💬